Tom Friedrich
Founder, Kinvoy
Tom Friedrich spent 20 years at Spencer Stuart — one of the world's premier executive search and leadership advisory firms — advising C-suite executives, boards, and family enterprises on their most consequential talent decisions. The work required discretion, precision, and the ability to understand how leaders and their organizations actually functioned, not just how they presented themselves.
In 2024, Tom founded Kinvoy to do something different, but not entirely unrelated: help high-net-worth families design the trip they will talk about for the rest of their lives. The connection isn't accidental. The clients Tom serves through Kinvoy are, in many cases, the same clients he's served throughout his career — executives, physicians, entrepreneurs, and the families they've built alongside careers that demanded most of their time.
These are people who know how to invest in what matters. They've simply never had access to a travel advisor who understood their world without translation, and who was building a practice specifically for the logistical and emotional complexity of multigenerational family travel.
Tom is a multigenerational traveler himself. As a father of two sons and a participant in his own extended family's travel traditions, he brings lived experience to the work — not just professional expertise. He knows what it's like to want a trip to mean something. He also knows what it takes to make it work for everyone in the room.
Kinvoy operates under Fora Travel and is a specialist advisory practice, not a general travel agency. Tom personally leads every client engagement from the first conversation to the final debrief.
Philosophy
Kinvoy's Philosophy
The trip is the gift, but the design is the work.
Most families don't fail at travel because they lack resources. They fail because the trip wasn't designed — it was assembled. Destinations were chosen because they looked impressive. Properties were booked without understanding the group. Itineraries were built around activities, not people. Kinvoy's approach begins with intent: what is this trip for, and what does this family need it to be?
Complexity is a design constraint, not an obstacle.
A group of 14 guests spanning three generations is not a hard problem to manage. It's a design problem to solve. Kinvoy was built for this complexity. It's reflected in the questions we ask, the properties we recommend, the way we structure days, and the moments we deliberately leave unscheduled.
The relationship outlasts the trip.
Our clients don't call once. The families we work with return — sometimes annually, sometimes for major milestones — because they've experienced what it feels like when a trip is designed around them. That relationship is the foundation of everything Kinvoy builds.